I don’t know about where you live, but here in Montreal speeding is the number 1 cause of death in young drivers. Speeding seems cool (to them) and for years the Societé d’assurance automobile du Québec has attempted to raise awareness about the issue. They’ve launched many campagins and this one, which was presented last week is really good (in my opinion) I just hope that the message will get to them.
Basically the message is : Speeding, Too High a Price to Pay!
Young drivers aged 16 to 24 are overrepresented in road accidents. Although they constituted only 10% of driver’s licence holders, they were involved in 24% of accidents resulting in bodily injury in 2010. The main causes are inexperience and recklessness.